The new name A’DAM is the abbreviation of Amsterdam and also stands for ‘Amsterdam Dance and Music,’ which reflects the business of the owners and main tenants. It has become a major tourist destination containing top-notch bars, restaurants, offices, a hotel and of course the wildly popular spectacular observation deck. Originally a mono-functional office tower for 350 employees, A’DAM is a multi-functional building now, visited by around 3,000 people each day, nearly 10 times the number it was originally designed for. In order to handle these capacities, the developers decided to completely modernize the elevator management and destination control systems. A task for which they turned to KONE.